TikTok has a growing startup creator community and I've been following an amazing group of founders and builders for the last few years. One of the best things about this movement is how it's making information more accessible. Creators in the startup world are openly sharing their experiences, building a community on social media, and shedding light on things that were once kept behind closed doors or were very difficult to find.

These creators post content like:

1. Building in Public: They share behind-the-scenes footage into the process of building and running a startup.

2. Venture Capital and Fundraising: They discuss topics related to venture capital, pitching and fundraising, offering valuable insights and advice.

3. Controversial Takes and Hot Trends: They aren't afraid to express controversial opinions and discuss emerging trends.

Most importantly, these creators foster a sense of community by bringing together like-minded individuals who share their passion for entrepreneurship.

List of Startup Creators on TikTok in 2024 👇

1. Ruffin Mitchener Founder of Brydge Club

Content Type: Female Founders, Venture Capital, Startup Advice

What I love about Ruffin: Transparency in Venture Capital and a dedicated focus on supporting women founders.

Follow Ruffin on TikTok: https://www.tiktok.com/@ruffinmitchener

2. Sam Loui

Content Type: Venture Capital, Startup Advice, Tech

What I love about Sam: Practical and actionable startup advice for building & fundraising.

Follow Sam on TikTok: https://www.tiktok.com/@startupswithsam

3. Joe Welch

Content Type: Building in Public, Founder Life, Crypto

What I love about Joe: He's on Day 268/500 on building his startup in public, talk about commitment!!

Follow Joe on TikTok: https://www.tiktok.com/@joewelchh

4. Tammy Phan Founder of Luxe Du Jour

Content Type: Startup Advice, Founder Life, Luxury Goods

What I love about Tammy: She has a wealth of experience building her business and uses her platform to share her advice, thoughts, and experiences.

Follow Tammy on TikTok: https://www.tiktok.com/@thetammyphan

5. Brandon Snower Founder of Le Alfré

Content Type: Building in Public, Founder Life, Menswear

What I love about Brandon: He shares behind-the-scenes footage, highlighting both successes and challenges in building his company. The actual footage of him and his team working at their warehouse is insane, tons going on, very inspiring!

Follow Brandon on TikTok: https://www.tiktok.com/@bsnower

6. Sergio Toro CEO of aterio

Content Type: Executive leadership, Startup Education

What I love about Sergio: High-quality informative and educational content around building a tech company. Great content around executive leadership and how to navigate that part of building a business.

Follow Sergio on TikTok: https://www.tiktok.com/@sergio_toro_gomez

7. Kristine Locker Founder of Locker

Content Type: Building in Public, Day in the Life

What I love about Kristine: Behind the scenes content around building Locker and day in the life of a founder.

Follow Kristine on TikTok: https://www.tiktok.com/@kristinelocker

8. Arya Toufanian Founder, CEO of Cita Marketplace I'm Shmacked

Content Type: Building in Public, Startup Advice, Trends

What I love about Arya: He shares his honest experiences while building his companies. He has clear and straight up (no bs) delivery in all his videos, we love hot takes!

Follow Arya on TikTok: https://www.tiktok.com/@aryawasbored

9. Bailey Rose King Founder of Brkaway

Content Type: Building in Public

What I love about Bailey: She was one of the first creators I watched build a startup in public. Her journey building Brkaway and sharing her experiences is absolutely inspiring!

Follow Bailey on TikTok: https://www.tiktok.com/@baileyrose_king

10. Edward Sturm Creator of Edward Builds in Public

Content Type: Startup Advice, Trends, Growth, Marketing

What I love about Edward: He is the go-to build in public creator when it comes to growth, marketing, and the latest trends. He is informative and educational but also isn't afraid to make hot takes 🔥

Follow Edward on TikTok: https://www.tiktok.com/@build_in_public

11. Brian York Co-Founder/CEO of Cubbo

Content Type: Build in Public, Fundraising, Startup Advice

What I love about Brian: He shares his experience building Cubbo by sharing behind the scenes footage and helps entrepreneurs at all stages of growth. Particularly amazing content for fundraising and behind the scenes footage of his life. He is doing it all ⚡

Follow Brian on TikTok: https://www.tiktok.com/@yupyork

12. JT Barnett Founder/CEO of BarnettX

Content Type: Business, Growth, Marketing

What I love about JT: Creative and interactive video content that's authentic and educational. Straight to the point (no clickbait we love that) and provides immense value to his community.

Follow JT on TikTok: https://www.tiktok.com/@jtbarnett

13. StartupPM

Content Type: Startup Founder Advice, Product, AI

What I love about StartupPM: Raw and genuine content, it's just her in front of her camera sharing and educating her audience. The simplicity and genuine interaction with her community is just amazing 👍

Follow StartupPM on TikTok: https://www.tiktok.com/@startuppm

14. Nichole Wischoff Founder & Managing Partner of Wischoff Ventures

Content Type: Fundraising, Venture Capital, Startups

What I love about Nichole: All things venture capital! She has amazing content around startups, fundraising tips, and what a day in the life looks like in VC.

Follow Nichole on TikTok: https://www.tiktok.com/@nicholewischoff

15. Sharon Gillenwater Exited Founder & CEO of Boardroom Insiders

Content Type: Startups, Building and Scaling Business, Founder Tips

What I love about Sharon: She went viral on TikTok for sharing her exit on a business she's built for years. Sharon has a wealth of knowledge to share to founders and entrepreneurs at all stages, bringing a refreshing perspective to the table. Super engaging and helpful content for the startup community.

Follow Sharon on TikTok: https://www.tiktok.com/@sharonkgillenwater

In Conclusion

These are just 15 creators I follow on TikTok and have been keeping up with. I love this movement because it's making entrepreneurship more accessible to everyone. It's incredible to see founders sharing their journey, business tips, and inspiring others to pursue their dreams. With so many creators joining the movement every day, there's a wealth of knowledge and support available for anyone looking to start their own business.